Sunday Proptech Ltd (OYO Assets) - Unlisted Shares

Fundamentals

Current Price
₹23
Market Cap
₹1,070.60 Cr
ISIN
INE1DBV01024
Face Value
₹1
EPS
0
P/B Ratio
Infinity.00
Book Value
0
Debt / Equity Ratio
0

Key Financials

Profit & Loss

Metric

Company Financials

Metric

Shareholding Pattern

Oravel Stays Ltd
43%%
Others
57%%

Strengths & Weaknesses

Strengths

  • Integrated Ownership Model: Sunday PropTech owns and manages its hotel assets, enabling direct control over operations, quality, and profitability — unlike franchise-only hospitality players
  • Backed by PRISM / OYO Ecosystem: Association with PRISM and OYO provides strong operational expertise, brand network, and access to hospitality infrastructure and technology
  • Focus on High-Growth Segments: Targets premium and mid-premium hotel segments in high-demand markets like metros, leisure destinations, and religious tourism hubs across Asia, Middle East and America
  • Strategic Funding: Sunday PropTech backed by PRISM, has secured ₹50 crore from InCred and Analah to rapidly expand its premium and mid-premium hotel portfolio, leveraging PRISM’s established brands and technology to generate consistent returns and long-term value

Weaknesses

  • Operational Complexity: Direct ownership increases exposure to operational risks like maintenance, staffing, and regulatory compliance across multiple properties.
  • Capital-Intensive Business Model: Asset ownership requires significant upfront and ongoing capital investment, making growth slower and costlier compared to asset-light peers.

About Sunday Proptech Ltd (OYO Assets)

Founded in 2018, Sunday PropTech is focused on acquiring, owning, and managing premium hotels and commercial properties across key markets in India and abroad. The company will begin operations in FY 2026. Sunday PropTech will retain ownership of these assets while franchising them to PRISM’s hospitality brands — such as Sunday Hotels and Studio 6. Since PRISM operates as a technology and brand management platform, its business model and returns differ significantly from those of an asset-owning company. Therefore, the asset ownership and annuity-driven income model are housed under Sunday PropTech Limited, while PRISM Limited remains focused on brand development and technology-led operations.

Board of Directors

  • Rakesh Kumar - Board member
  • Saurav Agarwal - Additional Director
  • Ritesh Agarwal - Additional Director
  • Aditya Ghosh - Board member
  • Deepa Malik - Board member
  • Bejul Somaia - Board member
  • Troy Alstead - Board member
  • W. Steve Albrecht - Board member

Senior Management

  • Ritesh Agarwal - Founder & Chairperson
  • Rakesh Kumar - Group CFO
  • Rakesh Prusti - General Counsel
  • Saurav Agarwal - Lead Sunday Proptech (VP Finance)
  • Aayush Bagri - VP Strategy

Frequently Asked Questions

Is there any lock in period for Sunday Proptech Ltd (OYO Assets) unlisted shares?
The lock-in period for Sunday Proptech Ltd (OYO Assets) Unlisted Shares differs based on the investor category, as per SEBI regulations:
● Venture Capital Funds and Foreign Venture Capital Investors (FVCIs):
A lock-in period of 6 months from the date of acquisition of the shares.
● Alternative Investment Funds – Category II (AIF-II): No lock-in period is applicable.
● Other investors (including retail investors, high net-worth individuals (HNIs), and body corporates):
A lock-in period of 6 months from the date of IPO listing of Sunday Proptech Ltd (OYO Assets).
These norms were introduced by SEBI in August 2021, reducing the earlier lock-in requirement from one year to six months. The change was aimed at improving liquidity and encouraging investor participation in companies preparing for public listings. Since then, interest in pre-IPO investments has increased, with investors exploring opportunities to participate in companies ahead of their potential listing.
How much long term capital gains tax do I have to pay on Sunday Proptech Ltd (OYO Assets) unlisted shares?
Long-Term Capital Gains (LTCG) on Unlisted Shares in India arise when such shares are sold after being held for a period of more than two years. The key aspects of LTCG taxation on Sunday Proptech Ltd (OYO Assets) unlisted shares are outlined below:
1. Tax Rate
Earlier, LTCG on unlisted shares was taxed at 20% with indexation benefits. However, as per Union Budget 2024, the tax structure has been revised. For transfers made on or after 23rd July 2024, LTCG on unlisted shares is taxed at a flat rate of 12.5%.
2. Indexation Benefit
Previously, investors could avail indexation benefits to adjust the purchase price for inflation, thereby reducing taxable gains.
This indexation benefit has been removed under Budget 2024 for unlisted shares transferred on or after 23rd July 2024.
3. Importance for Investors
Understanding LTCG taxation is important for both retail investors and High Net-Worth Individuals (HNIs), as it directly impacts investment returns, exit planning, and overall tax strategy.
4. Calculation Method
For eligible transactions after 23rd July 2024, LTCG will be calculated at a flat tax rate of 12.5% on the capital gains, without indexation.
5. Applicability
LTCG tax is applicable when unlisted shares are held for more than 24 months before being sold.
6. Relevance
These tax provisions are particularly relevant for investors in the unlisted share market who are considering exiting their investments after a long-term holding period.
How do I start investing in Sunday Proptech Ltd (OYO Assets) unlisted shares through InCred Money?
Buying Sunday Proptech Ltd (OYO Assets) Unlisted Shares on InCred Money is quick, seamless, and fully digital.
Step 1: Create Your Account
Sign up using your mobile number and email ID.
Complete your KYC by submitting your PAN, Aadhaar, bank account, and demat account details. Once submitted, your KYC is reviewed and approved.
Step 2: Select & Buy Shares
Browse and select Sunday Proptech Ltd (OYO Assets) from our Unlisted Shares list and place your order.
Step 3: Share Transfer
Based on the settlement period for the shares noted on the platform, the purchased shares are transferred and reflected in both your InCred Money portfolio and your demat account.
What documents are needed to invest in Sunday Proptech Ltd (OYO Assets) unlisted shares?
To invest in Sunday Proptech Ltd (OYO Assets) Unlisted Shares on InCred Money, you need to complete your KYC verification by submitting the following documents:
● PAN Card
● Aadhaar Card
● Bank account details
● Demat account details
Once your KYC is successfully completed and approved, you can start investing in unlisted shares on the platform.
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Sunday Proptech Ltd (OYO Assets)

Sunday PropTech Pre-IPO Shares (OYO Assets) | InCred Money