Imagine Marketing Ltd (Boat) - Unlisted Shares

Fundamentals

Current Price
₹1,250
Market Cap
₹12,012.04 Cr
ISIN
INE03AV01027
Face Value
₹1
P/E Ratio
119.50
EPS
₹10.46
P/B Ratio
25.61
Book Value
48.8
Debt / Equity Ratio
2.63

Key Financials

Profit & Loss

MetricFY23FY22 FY21 FY20 FY19
Revenue from Operations 3,376.82,872.9 1,313.8 700.4 239.4
Growth %18%119%88%193%0
Operating Expenses3,462.92,744.01,187.1628.7226.3
Growth %26%131%89%178%0
Operating Profit-86.1128.9126.771.750.9
Op. Profit Margin %-2.6%4.5%9.6%10.2%21.3%
Other Income26.413.56.63.71.3
Finance Costs 78.434.611.98.51.9
Depreciation25.69.13.20.30.2
Profit Before Tax-163.798.8118.266.650.1
Tax-34.330.131.717.03.7
Tax %21%30%27%26%7%
Profit After Tax-129.568.786.549.58.7
Growth %-288%-21%75%469%0
PAT %-4%2%7%7%4%
Diluted EPS (FV of ₹1 per share) 10.55.87.9898.2162.5

Company Financials

MetricFY23FY22 FY21 FY20 FY19
Equity Capital 9.69.6 9.4 0.1 0.1
Reserves448.7581.5454.8038.1
Other Equity 10.910.9072.10
Total Equity469.2601.9464.272.238.1
Borrowings503.10013.50
Other Non-Current Liabilities54.072.97.94.30.0
Total NC Liabilities557.172.97.917.80.0
Borrowings733.0921.141.535.314.5
Other Current Liabilities393.2389.9164.965.931.5
Total Current Liabilities1,126.21,311.1206.4101.246.0
Equity + Liabilities2,152.41,985.9678.5191.184.2
Fixed Assets (incl. WIP)360.9321.216.46.30.2
Other Non Current Assets113.548.76.717.03.3
Total NC Assets474.3369.923.123.33.5
Trade Receivables275.8323.175.555.338.8
Cash & Cash Equivalents218.0340.4144.47.30.0
Other Current Assets1,184.3952.5435.4112.841.9
Total Current Assets1,678.11,616.0655.3175.480.7
Total Assets2,152.41,985.9678.4198.784.2

Shareholding Pattern

Sameer Mehta
39.93%%
Aman Gupta
39.93%%
South Lake Investments
19.26%%
Others
0.88%%

Strengths & Weaknesses

Strengths

  • Market Leader: boAt is a leading company in wearable technology, holding a 26% market share in the calendar year 2023, as reported by IDC India Monthly Wearable Device Tracker.
  • Brand Presence: boAt products are widely available online through their website and major e-commerce platforms like Amazon and Flipkart, and offline through partnerships with electronics and smartphone retailers.
  • Competitive Pricing: The company's products are crafted to be budget-friendly for the average Indian consumer, while seamlessly integrating contemporary design features.
  • Make in India: Currently, 70% of boAt products are made in India. The company aims to make 90 percent of its products in India in the coming future
  • Partnerships: boAt has partnered with Netflix, multiple IPL teams, and various musical festivals to promote its products.

Weaknesses

  • Falling Profitability: boAt incurred a loss of ₹129 Cr in FY23 on account of growing business development and advertising costs.
  • Price wars: boAt Lifestyle competes in a highly competitive market, with premium brands like JBL, Sony, and Sennheiser also lowering prices in India to attract a broader audience.
  • Rise of Noise: boAt’s market share fell from ~32% in CY22 to ~26% in CY23, where Noise’s market share increased from ~5% to ~11%, almost doubled.

About Imagine Marketing Ltd (Boat)

Imagine Marketing Limited owns the popular electronics brand boAt, which was founded by Aman Gupta and Sameer Mehta in 2013.

Board of Directors

  • Sameer Mehta - Whole-Time Director & CEO
  • Aman Gupta - Whole Time Director & CMO
  • Vivkek Gambhir - NON-EXECUTIVE DIRECTOR, CHAIRMAN
  • Anish Saraf - NON-EXECUTIVE DIRECTOR
  • Purvi Sheth - NON-EXECUTIVE INDEPENDENT DIRECTOR
  • Aashish Kamat - NON-EXECUTIVE INDEPENDENT DIRECTOR
  • Anand Ramamoorthy - NON-EXECUTIVE INDEPENDENT DIRECTOR
  • Deven Waghani - NON-EXECUTIVE INDEPENDENT DIRECTOR

Senior Management

  • Sameer Mehta - COO
  • Aman Gupta - CMO
  • Gaurav Nayyar - COO
  • Rakesh Thakur - CFO
  • Shreekant Sawant - CS
  • Shashwat Singh - CIO

Frequently Asked Questions

How to buy BOAT Unlisted Shares?
To Buy Boat Unlisted Shares follow the given steps:

- Register on the InCred Money Platform.
- Complete your KYC verification.
- Go to the Boat shares page, select the desired quantity, and click Buy.
How to sell BOAT Unlisted Shares?
We suggest that an investor should not invest in unlisted equities with a mindset of trading or selling it in a short period of time.

But we understand that there may be an event where you may want to liquidate your shares. In that case, you can drop us an email on connect@incredmoney.com with the following details:

- Name
- Registered email address with InCred Money
- PAN number
- Name of the company that you are looking to sell
- Quantum
- Your expected price

Once we receive your email, our team will reach out to you. We will then attempt to find a buyer for your units on a best-effort basis. Once we find a match for your price and quantity, we will notify you and initiate the transaction.

Steps once transaction is initiated:

- We will send you a deal sheet with all relevant details.
- You will need to transfer the units from your demat account to us. Our team will explain to you the steps for the same.
- After we receive the units, you will get a confirmation, and we will transfer the funds to your account.
What is the lock-in period of boAt Unlisted Shares?
The Securities and Exchange Board of India (SEBI) has recently shortened the lock-in period for boAt unlisted shares from one year to 6 months. Investors must now hold these shares for a minimum of 6 months from the date of purchase. However, they can freely transfer these shares before they are listed on the NSE or BSE.
What is the Minimum Ticket Size for Investment in boAt Unlisted Shares?
The unlisted share market in India is gaining a lot of traction. A lot of prominent companies are trading in unlisted stocks. We help you personalize your trading experience by allowing you to buy shares as per your budget. You can invest in boAt unlisted shares with a minimum investment of 1 share.
Is buying boAt Unlisted Shares legal in India?
Yes, it is legal to trade in Imagine Marketing Ltd (boAt) unlisted shares. But these must be purchased from trustworthy and known dealers. You can request a quote on incredmoney.com and our experts will be happy to assist you with the same.
Is Short-Term Capital Gain Tax Applicable on boAt Unlisted Shares?
There is no difference in the tax treatment of listed and unlisted shares of boAt. Short-term capital gains apply to shares that have been held for a year or less. A tax rate of 15% will be levied depending on how long you have held on to the shares.
How much LTCG tax is applicable on boAt Unlisted Shares/Pre-IPO-Shares?
The LTCG calculated since 2023 is 12.5%, and it is applicable to shares that have been held for 2 years or more. If You hold on to the boAt shares for 2 years or more, this will apply to the profits you make, with the indexation benefit removed following the 2024 budget changes. Both high-net-worth individuals and retail investors must understand LTCG to plan their investment decisions strategically.
How to trust InCred Money before buying BOAT Unlisted Shares from its platform?
InCred Money is a part of the InCred Group, offering an accessible investment platform with a dedicated team of experts available to guide you every step of the way. We offer highly competitive pricing with no hidden charges. You can start investing with as little as one share with InCred Money.
How is the Valuation of boAt Unlisted Shares Calculated?
The valuation of boAt Unlisted Shares is mainly determined using fundamental and comparative methods, with demand and supply also being crucial factors. Our pricing is carefully derived through detailed analysis of estimates and the company's past transactions. We set benchmark valuations by examining the current market value and funding activities related to Imagine Marketing's (boAt) Unlisted Shares. In addition, we conduct comprehensive risk assessments and consider all relevant factors to ensure well-informed decision-making.
Are boAt Unlisted Shares in Demat Form?
Yes, boAt shares are in Demat form and credited to your Demat account once you purchase them.
Where will BOAT Unlisted Shares/Pre-IPO shares be reflected?
Once you purchase the shares on our platform, they will be transferred to the DEMAT account that you have shared with us in T+7 working days.

There are multiple places where you can check your stock:

- You can download the CDSL Myeasi app or NSDL Speede app where you can track all your demat holdings.
- The stock will show up once you login to your account on the InCred Money app/ website.
Is BOAT a Pre-IPO, Unlisted or Delisted Share?
boAt is an unlisted company that is planning to release its IPO in the financial year 2025-2026 financial year.
Can NRIs buy boAt Unlisted Shares?
Yes, NRIs are eligible to purchase unlisted shares of BOAT unlisted shares. However, these shares are non-repatriable unless the NRI notifies the RBI of their intention to buy repatriable shares. The shares must be purchased through an NRO Non-PIS account.
Where can I sell boAt Unlisted Shares?
We will confirm the buying price for Unlisted Shares Imagine Marketing Ltd.’s (boAt) unlisted shares with you. After that, we will provide you with a client master report, and you can transfer the shares you want to sell to our Demat account.

Once we receive the shares, we will ask for your bank details so we can process the payment. The amount will be transferred to the same account linked to your Demat account. If that is not feasible, you will need to provide a cancelled cheque for identity verification. Please be aware that third-party transfers are strictly prohibited and violate SEBI guidelines. Payments will be made through RTGS, NEFT, Cheque Transfers, or IMPS; cash deposits are not allowed.
Are boAt shares Listed in the Stock Market?
No, boAt shares are not listed on the stock market. Their unlisted shares can be bought or sold. However, the company plans to release its IPO in the fiscal year 2025-26.
Are boAt shares worth it?
boAt is a very good stock to invest in currently and is in high demand due to its recent performance.
Is boAt Profitable or Not?
boAt’s parent company, Imagine Marketing, posted its first loss in the financial year 2022-23. However, this was the first time in 8 years that they posted a loss. The company had been profitable for 8 years.
Who Owns Most Shares of boAt?
Aman Gupta and Sameer Mehta, who co-founded the company, own the maximum number of shares.
Which Company Invested in boAt?
Warburg Pincus, a company with headquarters in New York and offices around the world, invested in boAt in 2021. Apart from their other investors like Malabar Investments, reportedly, actor Ranveer Singh has invested an undisclosed amount in the company as well.
Why was boAt IPO Cancelled?
boAt withdrew its IPO for several reasons, including the market conditions at the time. They found better private investments. They were able to get a better valuation from their current investors. They managed to raise Rs. 500 Crore through private placement and decided to focus on new and better strategies instead of going in for an IPO. However, they are planning to bring an IPO in the future.
Is boAt a Public Limited Company?
No, boAt is not a Public Limited Company. It is currently a Private Ltd company that plans to go public through an IPO in the future.
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Imagine Marketing Ltd (Boat)

Buy & Sell Imagine Marketing Ltd (BoAt) - Unlisted Shres | InCred Money