Dhanteras marks the start of the Diwali festival and is considered the most auspicious day for new purchases, especially Gold on Dhanteras, silver or new utensils. It’s believed that welcoming new “Dhan” (wealth) on this day invites good fortune and prosperity for the entire year.
Planning to buy Gold, this blog will guide you through the traditions and the smartest way to invest this festive season.
The Legend of Goddess Lakshmi and the Farmer
The most popular story connects Dhanteras to Goddess Lakshmi, the deity of wealth. According to the legend, Goddess Lakshmi disobeyed Lord Vishnu’s instruction not to look south during her stay on Earth. As penance, she was instructed to serve a poor farmer for twelve years.
During her service, the farmer’s fortunes multiplied, and he became immensely wealthy. When it was time for her return, the now-prosperous farmer refused to let her go. Goddess Lakshmi eventually revealed her identity and promised to visit the farmer every year on Krishna Trayodashi before Diwali. The farmer, in turn, diligently cleaned his home and lit lamps to welcome her.
This tradition spread and people began to worship Goddess Lakshmi on this day, cleaning their homes and lighting diyas to ensure continuous prosperity.
Why Buying Gold on Dhanteras is Auspicious: Symbolism of Wealth and Security
Over time, Gold became the universal symbol of Goddess Lakshmi’s divine blessings. Buying Gold on Dhanteras is believed to:
- Invite Prosperity: It acts as a token of devotion, inviting the Goddess’s presence and blessings into your home.
- Symbolise Security: Gold is a tangible asset, representing financial security and stability against economic uncertainties.
- Ensure Purity: Its non-tarnishing nature symbolises eternal luck and abundance.
If you’re looking for the current Gold price on Dhanteras 2025, check here .
Digital Gold: The Smart & Safe Way to Celebrate Dhanteras
In today’s fast-paced world, traditions adapt without losing their essence. With Digital Gold from InCred Money, you can participate in this sacred ritual easily and securely.
It eliminates the hassles of storage, making charges, and purity concerns. You can invest in certified, 24K, 999.9% Pure Gold Powered by MMTC PAMP that is securely stored in insured vaults on your behalf.
The Power of Small Investments: Start Your Digital Gold SIP This Dhanteras
You don’t need a large sum to honour tradition. Just like the farmer who showed devotion through care, your small actions today can lead to lasting financial blessings.
- Low Barrier to Entry: Start your investment journey with as little as ₹10.
- Convenience: Buy, sell or gift Digital Gold instantly from your phone.
- Transparency & Purity: Know exactly what you are paying for, with guaranteed purity.
- Planning for the Future: Many modern families use Digital Gold to set up a Systematic Investment Plan (SIP), gradually saving a meaningful investment that can later be converted into physical Gold for weddings or other major life events.
Making This Dhanteras Truly Meaningful
To truly welcome prosperity this Dhanteras 2025, blend devotion with financial prudence. Honour Goddess Lakshmi and start your Digital Gold investment journey with InCred Money.
Download the app and secure your future, all from just ₹10.
Sources
- Times of India – When is Dhanteras 2025
- Economic Times – Dhanteras 2025 Date and Timings
- GoodReturns – Gold Rates in India Today
- ABP Live – Gold Prices May Soar
