Gold has always been a big part of Indian culture, especially in the form of jewellery for weddings and festivals. But times are changing. Young Indians, especially millennials and Gen Z, are now choosing digital gold instead. It offers the same trusted value as traditional gold, but with the ease and flexibility of modern technology.
Who’s Leading the Shift? The Young Investors
- Over 65% of digital gold investors in India are millennials a clear preference driven by ease of use, flexibility, and better returns compared to jewellery offers.
- An Axis My India survey found that 35% of Indians are aware of digital gold and 10% have already invested in it. Among those aged 18–24, 15% expressed strong intent to invest digitally.
What Appeals to Young Investors?
- Micro‑Investment & Accessibility
One can start investing in digital gold with amounts as low as ₹10, making it perfect for beginners and regular savers. - Convenience & Liquidity
Purchases and sales happen instantly via mobile apps like Paytm, Google Pay, Jar App, and e-wallets using UPI no store visits or storage hassles. Redemption into cash or physical gold is quick and transparent.
- No Making Charges, No Purity Uncertainty
Digital gold lets you pay only for the pure 24K gold, avoiding jewellery-specific making charges and impurity concerns.
- Real-Time Pricing & Low Hidden Costs
Prices reflect live market rates. While there’s usually a 1–2% platform fee or GST (~3%), returns (typically 8–9% annualised) remain superior to jewellery’s 6% average return after costs.
Digital Gold vs Jewellery
| Feature | Jewellery | Digital Gold |
| Entry amount | High (grams or specific pieces) | Micro amounts (₹1–₹10 per SIP) |
| Making & purity costs | 10–25% making + impurity risk | None (pure 24K gold only stored) |
| Liquidity | Slow, depends on resale | Instant redemption to cash or gold |
| Storage | Locker or home, risk + cost | Vault-stored, insured, free |
| Taxation | LTCG at 12.5% after 2 years | Similar rules: GST on redemption |
| Emotional value | High (cultural, heirloom) | Low financial utility focus |
Final Thoughts
For Indian millennials and Gen Z, digital gold offers the ideal mix of affordability, convenience, liquidity, and transparency without the emotional and financial overhead that often comes with traditional jewellery. While physical gold still holds cultural and sentimental value, more young investors are prioritising digital gold as a smart, practical alternative for wealth-building.
At InCred Money, we simplify this shift by offering trusted digital gold investment options that fit seamlessly into your financial goals, whether you’re starting with ₹10 or planning long-term. Discover a modern way to own gold, built for the next generation.
Ready to go for gold? Start your digital gold journey today on InCred Money.
